Turn
Articles Into Press Releases In The Age Of SEO
By: Joseph Summers
The press release is a format which is most strongly associated with
traditional media formats such as newspapers, radio and television.
However, press releases have found new life and new purpose on the World
Wide Web. If you're in the internet marketing business (or really, any
business, since the emergence of the web as a marketplace has made
almost every business owner an internet marketer by necessity), writing
press releases for the web can build backlinks to your site, generate
traffic and of course, lead to coverage in traditional media and by
websites which cover your industry.
It is a common misconception that press releases are just another form
of advertisement. On the contrary, they are simply an
announcement--often more like an invitation than an ad. When used
properly, press releases are meant to draw attention to a specific item,
be it a news story, new product, service, etc. In short, it's supposed
to make the reader want to know more information about the item
described.
Press releases, even the ones you submit to the free press release
sites, will give you increased visibility and rank high in the search
engines for your keywords.
Even though this may only be a temporary boost in your ranking, it will
draw attention to you and what you are doing.
Make sure that your release contains genuinely newsworthy information.
Not everything is news a new product launch or a new website can be
news. Changes in senior level company personnel can be news. Starting
your new business is also news. What you shouldn't do with a press
release is mistake it for a sales pitch or an advertisement; that's not
what a PR is for. You need to tell your story objectively in this format
or risk turning off readers, especially journalists, editors and other
media professionals.
When your press released is syndicated in this way, your news story can
be instantly seen by tens of thousands of people who are searching for
your topic. Even though they have never heard of you before, they will
now have your name, website address, and phone number. Many of these
people can easily be turned into prospects and clients.
Now as for making your PR SEO friendly, you'll want to make the headline
a link to your site; you can also include a link at the bottom of the
release, following the body and one link within the body of the release
as well. Don't overdo it with the links though, as this will be
distracting to readers.
The end of the press release is the important information. Provide
current contact information for the person who can answer any question
about the material in the press release.
A well written search engine optimized press release can do a lot for
your business. It can raise your profile, bring in new clients and give
you some invaluable free exposure in the media. Writing SEO press
releases for the web is a skill well worth learning; or at least hiring
a professional copywriter to do for you there are a lot of benefits to
be had and the press release remains as valuable of a marketing tool,
possibly more so than ever.
Article Source: http://www.uberarticles.com/articles
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